Location: East Lansing, MI
Role Type: Athletics
Michigan State University
Michigan State University

McLendon Minority Leadership Initiative (MLI): The purpose of the McLendon Minority Leadership Initiative (MLI) is to provide minorities- known as MLI Future Leaders - a jump-start to their careers through practical experiences, opportunities to build their network, and instilling the values of John McLendon: Integrity, Education, Leadership, and Mentorship. Coaches participating in the initiative are Ambassadors of the program and will serve as mentors to the Future Leaders on their campuses. Candidates must have a bachelor’s degree to apply.

The External Operations Associate with Michigan State University will participate in a rotational schedule that allows the Future Leader to learn core competencies in ticket sales, athletic administration, service & retention, game presentation, and digital marketing. This dynamic individual will contribute to each department’s mission of driving revenue and engaging with the Spartan fan base in innovative ways. This position requires a team centric mindset and the ability to collaborate with key internal departments.

Duration: August 2022 - May 2023

Duties and Responsibilities of the Position:

  • Provide a world-class customer experience to all Spartan fans through relationship-based service skills and sharing information on how individuals can support Spartan Athletics
  • Responsible for revenue goals including ticket sales, renewals, and donations
  • Facilitate fan experiences and special moments during events and home games that create memories that last a lifetime
  • Create game themes and other innovative promotions to increase Spartan student attendance and engage partners across campus
  • Help write scripts and manage on-field/court experiences including mascot, cheer, and band
  • Assist with special event planning including game day fan zones, season ticket holder experiences, and donor events
  • Leverage the power of marketing automation, email marketing, and paid advertising to drive revenue for the department through digital selling
  • Measure performance and utilize data to better understand how to connect with our fanbase

Must adhere to all Michigan State University, BIG10 & NCAA rules and regulations.

Required Skills:

  • Bachelor's degree
  • Effective and flexible communication skills

Stipend: $30,000

MLI Job ID: 109


We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.